TikTok music production and promotion

As someone who is constantly on TikTok, I've seen firsthand how this app has completely transformed the way music is promoted and produced. With its short, catchy videos and the ability to easily share and discover new music, TikTok has become a powerful tool for up-and-coming artists to get their music heard. Because of the speed at which things go viral on the app, it's possible for an unknown artist to blow up overnight. On the flip side, TikTok can also put a lot of pressure on artists to constantly produce new and catchy content that will keep their audience engaged. On the production side, there is now a whole new market for music producers to create catchy remixes to popular songs/sounds and make them go just as viral. Ultimately, I think TikTok's impact on music promotion has been largely positive, allowing for greater accessibility and faster exposure to a wider audience.

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